MGMT 107 - Event Planning

5.0 Credits
Overview of event planning including types of meetings and events, site location and suitability, logistics of the planning process, market and sales research, and careers in the event planning industry.

Course Objectives
Upon successful completion of this course, students will be able to:

Describe and discuss the role and scope of event coordination as it is practiced in the various event genres. [EXPLORE]
Conduct a thorough assessment of event needs and resources. [REASON]
Identify and incorporate the appropriate event elements and services to meet the goals and objectives of an event. [REASON]
Implement efficient, effective and safe logistical operations onsite for an event. [REASON]
Create exciting production design elements to enhance the event purpose and theme. [EXPLORE]
Analyze the appropriate support services and supplementary programs for an event. [REASON]
Develop a mid- and post-event evaluation process. [REASON]