MGMT 240 - E-Marketing

5.0 Credits
Course explores how web-based applications, services and social networks are used to identify and target customers, and develop and execute marketing campaigns. E-Marketing integrates fundamental marketing principles with internet technology to build profitable customer relationships.

Course Objectives
Upon successful completion of this course, students will be able to:

Discuss what makes e-marketing different, and how it has changed general concepts of marketing. [REASON]
Examine the website technology that makes interactivity possible. [REASON]
Evaluate site design and content for its impact on customer usability. [REASON]
Identify internet user characteristics and behavior, user groups and traffic patterns. [REASON]
Evaluate branding as a significant tool for creating competitive advantage in the internet marketplace. [REASON]
Describe how social networking can enhance a marketing plan. [REASON]