EVPL 265 - Event Planning/Best Practices

5.0 Credits
Major trends and successful business practices in Event Planning/ Management; provides the knowledge and skills to be an effective and profitable event planner.

Course Objectives
Upon successful completion of this course, students will be able to:

Differentiate between event management and event leadership. [REASON]
Calculate cost analysis for an event. [REASON]
Analyze an event strategic marketing plan. [REASON]
Create a comprehensive personal career plan. [REASON]
Analyze event case studies to determine best practices. [REASON]