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Apr 19, 2024
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MGMT 240 - E-Marketing
5.0 Credits
Course explores how Web-based applications, services and social networks are used to identify and target customers, and develop and execute marketing campaigns. E-marketing integrates fundamental marketing principles with Internet technology to build profitable customer relationships.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:
- Discuss what makes e-marketing different, and how it has changed general concepts of marketing.
- Examine the website technology that makes interactivity possible.
- Evaluate site design and content for its impact on customer usability.
- Identify Internet user characteristics and behavior, user groups and traffic patterns.
- Evaluate branding as a significant tool for creating competitive advantage in the Internet marketplace.
- Describe how social networking can enhance a marketing plan.
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