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May 05, 2024
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MGMT 101 - Introduction to E-Commerce
5.0 Credits
Almost every business has an e-commerce component.This course addresses consumer behavior, user experience, building an online presence and marketing.Students will prepare to work in or start an e-commerce business in retail and service industries.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:
- Identify and explain the key features of the Internet.
- Describe and analyze how the Internet is used to market, sell, and distribute goods and services.
- Analyze various websites, including their structure and design.
- Analyze and examine security programs to protect business and clients.
- Develop criteria for establishing an effective business presence on the Web.
- Examine the legal, global, and ethical issues confronting electronic commerce.
Course Typically Offered
FL,WTR,SPR
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