MGMT 131 - Introduction to Sales

5.0 Credits
Basic sales with emphasis on understanding selling and sales trends in a competitive and diverse business environment. Develop personal desire, capabilities and potential for success in sales and gain valuable skills for personal and professional excellence.

Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:

Discuss the different types of buyers and their needs. [REASON]
Describe the major prospecting methods and give examples of each method. [REASON]
Plan and deliver a persuasive sales presentation that addresses customer requirements. [COMMUNICATE]
Describe the key characteristics of effective sales dialogue. [REASON]
Explain the importance of building trust and maintaining ethical relationships. [ACT]