MGMT 101 - Introduction to E-Commerce

5.0 Credits
Course covers the key elements of an e-commerce business. Students learn about e-commerce business models, revenue models, marketing, and social media. The course prepares students to work in or start an e-commerce business in the business-to-business, retail, and service industry.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:

Describe how the internet is used to market, sell, and distribute goods and services.
Understand and analyze business and revenue models in e-commerce.
Develop criteria for establishing an effective business presence online.
Examine legal and ethical issues confronting e-commerce.