CIS 244 - Web Development IV: Intro to Joomla! and SEO

5.0 Credits
Students will learn to work with open-source content management systems (CMSs) and search engine optimization (SEO). Topics include Joomla!, WordPress, installation of CMSs, creating and updating content, and SEO concepts and techniques. Students will apply these topics while building multi-page websites.
Prerequisite CIS 241 with a minimum grade of 2.5 or instructor permission.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:

Determine the business model of a website such as business-to-business, business-to-consumer, large organization, small organization, brick-and-mortar vs. E-commerce, social networking, and a blog.
Compare and contrast how different search engines work.
Develop and implement an SEO plan.
Create a baseline and keyword strategy for a website.
Create an ongoing plan to establish good SEO practices.