MGMT 101 - Introduction to E-Commerce

5.0 Credits
Almost every business has an e-commerce component. This course addresses consumer behavior, user experience, building an online presence and marketing. Students will prepare to work in or start an e-commerce business in retail and service industries.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:

Describe how people use e-commerce.
Demonstrate understanding of issues in retail e-commerce.
Demonstrate understanding of issues in service e-commerce.
Describe methods for internet marketing.
Identify options for building an online presence.