2021-2022 Undergraduate Catalog 
    
    May 18, 2024  
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MGMT 130 - Principles of Marketing



5.0 Credits
Class covers the fundamental skills marketers need to be successful in this rapidly changing, competitive environment. Students learn to analyze marketing opportunities, develop strategy, and create an integrated marketing mix, including pricing, advertising, promotions, distribution, and product development.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:

  1. Define marketing and the marketing process.
  2. Analyze consumer behavior.
  3. Analyze the competitive environment.
  4. Design a customer driven marketing strategy.
  5. Create a marketing mix, including product, price, distribution, and promotion.
  6. Identify social and ethical issues and their impact on marketing decisions.



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