MGMT 230 - Social Media Marketing

5.0 Credits
Learn how social media impacts business practices and customer perceptions. Explore applications and evaluate the opportunities and risks for business units such as marketing and customer service. Construct strategies that build customer relationships and drive sales, sentiment and loyalty.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:

Clearly articulate the value of social media to their businesses.
Develop objectives, strategies, and tactics for a social media program.
Discuss how to measure the success of a social media program.