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Apr 30, 2024
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HSPTR 261 - Hospitality Marketing
3 Credits
Analysis of marketing for hospitality including product placement, promotion, differentiation, and pricing structures for the various sectors of the industry.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:
- Differentiate the various sectors of the hospitality industry.
- Describe the goals of industry marketing and promotional efforts.
- Discuss the various marketing channels used in the industry and analyze their effectiveness.
- Demonstrate an understanding of the use of target markets in the industry.
- Analyze the impacts of current industry marketing and promotional efforts.
- Create a marketing campaign for a specific sector of the industry.
Course Typically Offered
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