Business Management - Marketing Certificate

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Program Description The Marketing Certificate provides students with skills in Marketing, Communication and Social Media in classes designed with industry experts. Students learn and apply these skills to prepare them for management and marketing positions. Courses from this certificate apply to the Business Management - Associate of Technical Arts Degree . All courses are available online. This certificate requires successful completion of a minimum of 30 credits as outlined.

Advising Note This program requirement sheet is not a substitute for meeting with an academic advisor. Meeting the requirements to graduate with an Edmonds College certificate or degree is ultimately the responsibility of the student.

Program Requirements (30 credits)

OUTCOMES:

Set marketing objectives.
Define Unique Value Proposition.
Describe the characteristics of diverse markets and market segments.
Apply marketing communication strategies.
Create a Social Media plan.

MGMT 100 - Human Relations in Organizations: CD 5.0 Credits
MGMT 101 - Introduction to E-Commerce 5.0 Credits
MGMT 122 - Customer Relations Management 3.0 Credits
MGMT 130 - Principles of Marketing 5.0 Credits
MGMT 134 - Leadership 2.0 Credits
MGMT 230 - Social Media Marketing 5.0 Credits
BSTEC 110 - Business Communications:CD 5.0 Credits OR
MGMT 234 - Facilitation Skills 5.0 Credits

Program Notes

The program code for this certificate is MAMMAC20. For financial aid, advising, and other reasons, students should work with their advisor to ensure that this code is properly recorded on their academic record.

Department website: Business Management | edmonds.edu/mgmt

Certificate General Information

Credit/Grade Requirements A minimum of 30 credits or one-third of the required college-level (100-level or above) credits, whichever is less, must be earned at Edmonds College. Students are required to maintain a minimum cumulative grade point average of 2.0 in all college-level courses.

Program of Study Outcomes Student achievement is assessed in the general and program specific outcomes via the courses and course objectives that align with those outcomes. More information about program outcomes and course objectives can be found on the Using Program Requirement Sheets page.

Students Are Advised To:

Plan their schedule several quarters in advance in order to accommodate courses that are offered only once or twice a year;
Review the college catalog for required course prerequisites and include these in schedule planning; and
Communicate with an academic advisor and/or a faculty advisor.

Graduation Application A completed Graduation Application form must be submitted online by the 10th day of the quarter in which the student expects to graduate. Note: Applications for summer quarter are due by the 8th day of the quarter.

Common Course Numbering Please refer to www.edmonds.edu/ccn for more information.

College Resources

College Website | www.edmonds.edu
How to Enroll | www.edmonds.edu/es
Transfer Center | www.edmonds.edu/transfer
College Bookstore | https://edmonds.bncollege.com/
Advising Appointments | 425.640.1458

Internal Coding

PLAN/STACK - MAMMAC20
TC - 30
CIP - 521401
Last revised - 2022/03/01