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Apr 27, 2024
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MGMT 221 - International Market Operations
5.0 Credits
Focuses on marketing activities that cross international borders, or otherwise involve adjustment to new economic, political, competitive and cultural environments. Prerequisite
MGMT 130 recommended. Corequisite
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:
- Demonstrate understanding of general marketing terminologies and activities.
- Anticipate and explain the influences of political, economic, demographic and cultural environmental factors on marketing activities.
- Compare and contrast basic operational marketing conditions in domestic and foreign markets.
- Formulate appropriate marketing responses to varying market condition.
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