MGMT 230 - Social Media Marketing

5.0 Credits
Learn how social media impacts business practices and customer perceptions. Explore applications and evaluate the opportunities and risks for business units such as marketing and customer service. Construct strategies that build customer relationships and drive sales, sentiment and loyalty.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:

Examine established and emerging social media networks for business application.
Develop goals, strategies, and tactics for a social media program within a business.
Value and measure the effectiveness of a social media program.
Explore the influence social media has in brand reputation and purchasing decisions for consumers.

Course Typically Offered
Fall, Winter, Spring