MGMT 221 - International Market Operations

Maximum of 5.0 possible Credits
Focuses on the extra complications associated with marketing activities that cross international borders, or otherwise involve adjustment to new economic, political, competitive and cultural environments. Emphasis on the mechanics of import/export procedures. Prerequisite: MGMT 130 recommended.

Course Objectives
Upon successful completion of this course, students will be able to:

Demonstrate understanding of general marketing terminologies and activities. [REASON]
Anticipate and explain the influences of political, economic, demographic and cultural environmental factors on marketing activities. [REASON]
Compare and contrast basic operational marketing conditions in domestic and foreign markets. [REASON]
Formulate appropriate marketing responses to varying market condition. [REASON]