HSPTR 261 - Hospitality Marketing

3.0 Credits
Analysis of marketing in the hospitality industry including product placement, promotion, differentiation, and pricing structures for the various sectors of the industry.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:

Describe and analyze the ways marketing is utilized in the various sectors of the industry.
Describe the goals of industry marketing and promotional efforts.
Discuss the various marketing channels used in the industry and analyze their effectiveness.
Demonstrate an understanding of the use of target markets in the industry.
Analyze the impacts of current industry marketing and promotional efforts.
Create a marketing campaign for a specific sector of the industry.

Course Typically Offered
Spring